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Xylitol

Helps attract water.

What it is

A sugar alcohol, a sweet substance found in many fruits and vegetables and often made from birch wood or corn cobs.

Draws moisture into the outer layer of the skin and helps keep the product from drying out.

A short summary from the dictionary, not yet an in-depth article. About these entries

What it does in a formula

Helps attract waterOfficial EU function: Humectant
Used against flaking and dandruffOfficial EU function: Anti-seborrheic
Reduces odor or sweatOfficial EU function: Deodorant
FlavouringOfficial EU function: Flavouring