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Betaine

Helps attract water.

What it is

A compound found naturally in sugar beets and many other plants, and usually obtained from sugar beets.

Draws moisture into the outer layer of the skin and helps keep skin and hair soft.

A short summary from the dictionary, not yet an in-depth article. About these entries

What it does in a formula

Helps attract waterOfficial EU function: Humectant
Conditions and detangles hairOfficial EU function: Hair conditioning