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Erythritol

Helps attract water.

What it is

A sugar alcohol, a sweet compound found in some fruits and usually made by fermenting sugar.

A humectant that helps hold moisture and keep the skin soft and smooth.

A short summary from the dictionary, not yet an in-depth article. About these entries

What it does in a formula

Helps attract waterOfficial EU function: Humectant
Keeps skin in good conditionOfficial EU function: Skin conditioning