PVP
Helps oil and water mix.
What it is
Short for polyvinylpyrrolidone, a polymer made in a lab, meaning a long chain of repeating units. It dissolves in water.
Forms a film that holds hair in place and helps thicken and stabilize the product.
What it does in a formula
Helps oil and water mixOfficial EU function: Emulsion stabilising
Gives the textureOfficial EU function: Viscosity controlling
Forms a light filmOfficial EU function: Film forming
Helps hair hold its styleOfficial EU function: Hair fixing
Reduces staticOfficial EU function: Antistatic