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Vitamin B3

Niacinamide

Niacinamide is a form of vitamin B3. In cosmetics it is used to condition skin and hair, and the EU's ingredient database lists its function as smoothing: helping the skin's surface look more even. You will find it in serums, moisturisers and cleansers, and in some shampoos. A label tells you it is there, not how much of it there is.

Why is it in the product?

The US Cosmetic Ingredient Review panel describes niacinamide and its close relative niacin as working in cosmetics mainly as hair and skin conditioning agents. Its review found niacinamide in shampoos, hair tonics, skin moisturisers and cleansers.1

The EU's CosIng database records one function for it today, smoothing.2 Function names describe what an ingredient is used for in a formula; they are not claims about results, and CosIng's information has no legal value.3

How it appears on a label

As Niacinamide. EU labels must use the common ingredient name from the Commission's glossary, so the spelling is the same from brand to brand.45 Some labels add a plain-language note in brackets, as in Niacinamide (Vitamin B3).

Niacinamide is also called nicotinamide. Niacin, or nicotinic acid, is a related form of vitamin B3 with its own name on a label; it is not the same ingredient.1

In skincare and haircare

  • Skincare: serums, moisturisers and cleansers, where it is listed as a smoothing or skin conditioning ingredient.1
  • Haircare: shampoos and hair tonics, as a conditioning ingredient.1

What to keep in mind

An ingredient list gives no amounts. In the EU, ingredients above 1% are listed by weight, heaviest first, and those below 1% may follow in any order, so a position on the list is only a rough guide.4 A percentage printed on the front of a pack is the brand's own statement; the regulated list does not include it.

The review panel concluded that niacinamide was not a significant skin irritant, sensitiser or photosensitiser in clinical testing, and recorded use tests without irritation at up to 5%.1 How a finished product suits your skin depends on the whole formula.

What it does in a formula

Smooths the surfaceOfficial EU function: Smoothing

Sources

  1. Cosmetic Ingredient Review Expert Panel. Final report of the safety assessment of niacinamide and niacin. International Journal of Toxicology 2005;24 Suppl 5:1-31. pubmed.ncbi.nlm.nih.gov Checked 10 October 2026.
  2. European Commission. CosIng entry NIACINAMIDE: INCI name and functions, as exported on 9 October 2026. ec.europa.eu Checked 10 October 2026.
  3. European Commission. CosIng, the cosmetic ingredient database: what it is and the limits of its information. single-market-economy.ec.europa.eu Checked 10 October 2026.
  4. Regulation (EC) No 1223/2009 of the European Parliament and of the Council on cosmetic products, consolidated text of 1 May 2025, Articles 14, 19 and 33. Official Journal of the European Union. eur-lex.europa.eu Checked 10 October 2026.
  5. Commission Implementing Decision (EU) 2025/1175 of 16 June 2025 on the glossary of common ingredient names for use in the labelling of cosmetic products. eur-lex.europa.eu Checked 10 October 2026.

Written for this site from the sources above and checked against them on 10 October 2026. Not reviewed by a dermatologist or toxicologist, and not medical advice. Spotted something wrong? Tell us.