Titanium dioxide
CI 77891
Adds color.
In the Added colorants group
What it is
A white mineral pigment, titanium dioxide, listed by its color index number. One of the added colorants.
Gives the product a white color.
What it does in a formula
Adds colorOfficial EU function: Colorant
Why some people watch for it
Added colorants
Some people prefer products without added color.
What official sources say
Restricted in certain uses · Cosmetics, EU
Allowed as a colorant in EU cosmetics with conditions (Annex IV).
Regulation (EC) No 1223/2009, Annex IV: list of colorants allowed in cosmetic products, retrieved 2026-10-09