Flavor
Aroma
Flavouring.
In the Fragrance group
What it is
A collective name for a flavor mixture. The individual substances in it are not listed.
Gives the product its flavor, for example in toothpaste or lip balm.
What it does in a formula
FlavouringOfficial EU function: Flavouring
Why some people watch for it
Fragrance
Some people prefer unscented products, and people with sensitive skin often look for fragrance because it is one of the ingredient types most often linked to skin reactions.